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Article: AI Was the Rising Tide That Lifted All Boats—Until It Wasn’t
Education

For a time, simply being exposed to AI drove returns. That phase is over.

April 16, 2026

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The U.S. Consumer: Confidence vs Activity

April 23, 2026
March retail sales highlighted the growing disconnect between consumer confidence and consumer behavior. Retail sales surged 1.7% month over month, following a revised 0.7% gain in February, marking the strongest monthly increase in more than three years. But of that 170 basis point jump, roughly 110 of it came from higher energy prices—specifically, gas station sales jumping a whopping 15.5%. So is consumer demand still healthy, or are prices just going up? Let’s look closer.

CASTS - Survivor

April 23, 2026
The Survivor is one of the easiest identities to misread. These are people shaped by challenge. Their main driver isn't achievement. It's validation.

CASTS - Star

April 23, 2026
Stars are driven by significance. They want to feel seen, valued, and recognized for who they are and the impact they make.

CASTS - Academic

April 23, 2026
Academics want to understand things. They value logic, clarity and getting to the right answer. Confidence alone won’t build trust with this group. They want to see the thinking behind your recommendation.

CASTS - Controller

April 23, 2026
The Controller are people who care about autonomy and being in charge of making decisions. They're at their very best when they feel they're in the driver's seat.

CASTS - Team

April 22, 2026
Now let’s talk about the Team type. These are people who care deeply about connection, alignment, and belonging.
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