CASTS - Star
Casts - Star

Stars are driven by significance. They want to feel seen, valued, and recognized for who they are and the impact they make.

Finally, there's the Star. 

Stars are driven by significance. 

They want to feel seen, valued, and recognized for who they are and the impact they make. 

For them, a decision has to feel meaningful, not just technically correct. 

One thing to avoid is leading with data alone. Stars need more than a good recommendation. They need to feel like it reflects them. 

Acknowledging visibility, reputation, and legacy goes a long way. 

Language like, "This decision reflects who you are and the standard you've set," tends to land well. 

When Stars feel genuinely recognized, they become some of the most engaged people you'll work with.

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For financial professional or qualified institutional investor use only. Not for inspection by or distribution or quotation to the general public. Past performance does not guarantee future results.

There is no guarantee that any forecasts or opinions in this material will be realized. Manager commentary is for informational purposes only and does not constitute investment advice and is not a recommendation to purchase or sell any of the securities referenced.

Voya Global Consulting is a content initiative of Voya Investments Distributor, LLC and does not provide investment, legal or tax advice.

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