The Survivor is one of the easiest identities to misread. These are people shaped by challenge. Their main driver isn't achievement. It's validation.
Stars are driven by significance. They want to feel seen, valued, and recognized for who they are and the impact they make.
Academics want to understand things. They value logic, clarity and getting to the right answer. Confidence alone won’t build trust with this group. They want to see the thinking behind your recommendation.
The Controller are people who care about autonomy and being in charge of making decisions. They're at their very best when they feel they're in the driver's seat.
Now let’s talk about the Team type. These are people who care deeply about connection, alignment, and belonging.
People think that persuasion and influence are about changing someone's beliefs, but they're not. They're about understanding their identity, because beliefs can change, identity usually doesn't.
When clients say, “I’m fine,” but their body language tells a different story, advisors risk missing internal objections, trust signals, and opportunities to strengthen their relationship.
Americans are waiting longer to have kids. What does this mean for the economy and your business? Get the facts and learn how to adapt your strategies.
Learn the simple cue that can help you spot when someone’s words don’t match their feelings. Become a master at reading honesty in every conversation.
Explore the demographic trends driving predictable waves of spending on children—and what it means for your practice. Stay ahead of the curve and help your clients plan for the future.