The Controller are people who care about autonomy and being in charge of making decisions. They're at their very best when they feel they're in the driver's seat.
The Survivor is one of the easiest identities to misread. These are people shaped by challenge. Their main driver isn't achievement. It's validation.
Stars are driven by significance. They want to feel seen, valued, and recognized for who they are and the impact they make.
Academics want to understand things. They value logic, clarity and getting to the right answer. Confidence alone won’t build trust with this group. They want to see the thinking behind your recommendation.
Now let’s talk about the Team type. These are people who care deeply about connection, alignment, and belonging.
People think that persuasion and influence are about changing someone's beliefs, but they're not. They're about understanding their identity, because beliefs can change, identity usually doesn't.
When clients say, “I’m fine,” but their body language tells a different story, advisors risk missing internal objections, trust signals, and opportunities to strengthen their relationship.
Body language matters! Discover how paying attention to your clients’ feet can reveal their true intentions and engagement level.
Go beyond basic rapport—create a true sense of belonging with your clients. Discover how to foster loyalty and deeper connections that last.
Americans are waiting longer to have kids. What does this mean for the economy and your business? Get the facts and learn how to adapt your strategies.