CASTS - Controller
CASTS - Controller

The Controller are people who care about autonomy and being in charge of making decisions. They're at their very best when they feel they're in the driver's seat.

Let's talk about the Controller. 

These are people who care about autonomy and being in charge of making decisions. 

They're at their very best when they feel they're in the driver's seat. 

One thing to avoid when working with a controller is giving them a single mandate. 

A better approach is to give them options and let them choose. 

Be direct, be confident, focus on outcomes. Instead of saying, 'Here's what I recommend,' try something like, 'Here are two solid options, and here's what each one gives you.' 

When controllers feel respected, decisions happen quickly, and relationships tend to last. 

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For financial professional or qualified institutional investor use only. Not for inspection by or distribution or quotation to the general public. Past performance does not guarantee future results. 

There is no guarantee that any forecasts or opinions in this material will be realized. Manager commentary is for informational purposes only and does not constitute investment advice and is not a recommendation to purchase or sell any of the securities referenced. 

Voya Global Consulting is a content initiative of Voya Investments Distributor, LLC and does not provide investment, legal or tax advice.

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